PUTRI, TRIANA (2021) ANALYSIS OF DISCOURSE AND VISUAL PERSUASIVE DEVICES OF PEMPEK AND MIE CELOR ADVERTISEMENTS. Other thesis, Politeknik Negeri Sriwijaya.
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This final report was aimed to investigate the forms of verbal and visual persuasive devices used by the copywriters in Pempek and Mie Celor advertisements, and the stages of the copy to convince the customers. In this report, the writer informed about the persuasive devices used by the advertisements and the AIDA model used on each stage of advertisements. In this case, the writers found there were five types of verbal persuasive devices and four types of visual persuasive devices used by the copywriter. The four stages of the AIDA model, namely Attraction, Interest, Desire, and Awareness were also applied to both advertisements. The writer discussed the relevance between the data on the persuasive devices used in advertisements and the theories given by some experts. To sum up, the two advertisements were used verbal and visual persuasive devices effectively and were following the four stages in the AIDA Model. The writer also gave suggestions to take advantage of various persuasive devices so that the ad content is more varied and not bland.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Keyword: Discourse Analysis, Visual Persuasive Devices, Verbal Persuasive devices, Copy Writing. |
| Subjects: | P Language and Literature > PE English |
| Divisions: | English > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 19 Jan 2023 01:56 |
| Last Modified: | 19 Jan 2023 01:56 |
| URI: | http://eprints.polsri.ac.id/id/eprint/11865 |
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