WULANDARI, FITRIA (2021) THE ANALYSIS OF GENERIC STRUCTURES AND COPY ELEMENTS OF TWO CUISINE ADVERTISING VIDEOS. Other thesis, Politeknik Negeri Sriwijaya.
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Text (CHAPTER II LITERATURE REVIEW)
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Text (CHAPTER III RESEARCH METHODOLOGY)
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Text (CHAPTER IV FINDINGS AND DISDUSSIONS)
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Text (CHAPTER V CONCLUSIONS AND SUGGESTIONS)
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Text (REFERENCES)
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Abstract
This final report was aimed to investigate the generic structure and copy element distribution in two advertising videos. Two main theoretical frameworks proposed by Barron (2012) and AIDCA Model by Kotler (2001) were used in this study. Moreover, the copy element theory proposed by Maslen (2009) which include feature, benefit, and call to action was used to examine the copy deeply. Qualitative method was applied in this current study. The data were collected from two Palembang cuisine advertising videos. The result shows that in both transcripts, there were still some move were absent and the occurrence of benefit element was found in small number.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Keywords: Generic Structure, AIDCA Model, Copy Element, Cuisine Advertising Videos |
| Subjects: | P Language and Literature > PE English |
| Divisions: | English > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 19 Jan 2023 01:59 |
| Last Modified: | 19 Jan 2023 01:59 |
| URI: | http://eprints.polsri.ac.id/id/eprint/11884 |
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