SALAMAT, SULAIMAN BIN (2021) THE EFFECTIVE PROMOTIONAL MEDIA USED IN SULTAN MAHMUD BADARUDDIN II MUSEUM. Other thesis, Politeknik Negeri Sriwijaya.
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Text (CHAPTER II LITERATURE REVIEW)
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Text (CHAPTER III RESEARCH METHODOLOGY)
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Text (CHAPTER IV FINDINGS AND DISCUSSION)
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Text (CHAPTER V CONCLUSIONS AND SUGGESTION)
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Text (REFRENCES)
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Abstract
This research was aimed to produce what are the effective promotional media used in Sultan Mahmud Badaruddin II Museum. The method applied was qualitative method by Creswell (2007). There were the head of Sultan Mahmud Badaruddin II Museum, two staff and a guide in the Sultan Mahmud Badarddin II Museum participant who participate in this research chosen using observation and interview approach. The data were collected through Observation and Interview. The observation was to observe location of Sultan Mahmud Badaruddin II Museum and the interviews were conducted to find what are the effective promotional media used in Sultan Mahmud Badaruddin II Museum. The findings revealed that the effective promotional media used by the museum were promotion by using social media (Instagram & Facebook) and other promotion (Museum Visit School, Cooperation with Tour and Travel agencies and Exhibition).
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Keyword: Promotion media, Sultan Mahmud Badaruddin II Museum. |
| Subjects: | P Language and Literature > PE English |
| Divisions: | English > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 19 Jan 2023 02:03 |
| Last Modified: | 19 Jan 2023 02:03 |
| URI: | http://eprints.polsri.ac.id/id/eprint/11906 |
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