Alamsyah, Shabna Suci (2021) RHETORICAL MOVES AND PERSUASIVE LANGUAGE OF COPY IN TWO CUISINE VIDEO ADVERTISEMENTS. Other thesis, Politeknik Negeri Sriwijaya.
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This final report was aimed to apply rhetorical moves and persuasive linguistic features on how to analyse the video advertisement to seek linguistic features on two cuisine video advertisements. There were Pempek and Mie celor copies of the advertisements were participated in this research. This research was using qualitative approach. The data were collected by using documentation analysis. Then the data were analysed using the Miles & Huberman (1994) theories to answer the research questions. The findings revealed that the copies of Pempek and Mie Celor did not consist all the rhetorical moves and the linguistic features. In the copy of Pempek there was one moves absent meanwhile in the copy of Mie Celor there were two moves absent. For the linguistic features, in the copy of Pempek seven features did not appear and in the copy of Mie Celor six features did not appear. It is expected that the result of this final report able to help the next researchers to give them knowledge how to analyse and make good advertisements.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Keyword: Linguistic Features, Persuasive Language, Rhetorical Moves, Video Advertisement |
| Subjects: | P Language and Literature > PE English |
| Divisions: | English > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 19 Jan 2023 02:04 |
| Last Modified: | 19 Jan 2023 02:04 |
| URI: | http://eprints.polsri.ac.id/id/eprint/11910 |
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