Miskiyah, Neneng and Ridho, Sari Lestari Zainal and Muhammad, Anshari and Jauhari, Hadi (2019) HUMAN RESOURCE ROLE AND ONLINE STRATEGY. Forum In Research, Science and Technology (FIRST), 431. pp. 201-207. ISSN 2461-0739
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The era of industrial revolution 4.0 had force the implementation of technology in all aspect of life, including in the organization operational. While previous studies investigated the effect of human resource role on performance, this study examined the role of human resource presented the organization performance based on the Role Theory perspective. This research analyzed the online service/marketing attributes and predictors of the human resource role, based on online service attributes and organization performance attributes variables. We distributed questionnaire to tourism community in Indonesia in 2019. In this study we used regression to examine the effect of technology application, online marketing, on human resource role within the organization. The result indicated that some online marketing attributes had a positive impact on human resource role within the tourism community performance.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | human resource, technology, online |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Proceeding and Seminar |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 24 Feb 2023 03:01 |
| Last Modified: | 24 Feb 2023 03:01 |
| URI: | http://eprints.polsri.ac.id/id/eprint/12886 |
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