Jauhari, Hadi and Ridho, Sari Lestari Zainal and Miskiyah, Neneng and Anshari, Muhammad (2019) HUMAN RESOURCE ROLE AND ONLINE STRATEGY. Forum In Research, Science and Technology (FIRST). pp. 201-207. ISSN 2461-0739

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The era of industrial revolution 4.0 had force the implementation of technology in all aspect of life, including in the organization operational. While previous studies investigated the effect of human resource role on performance, this study examined the role of human resource presented the organization performance based on the Role Theory perspective. This research analyzed the online service/marketing attributes and predictors of the human resource role, based on online service attributes and organization performance attributes variables. We distributed questionnaire to tourism community in Indonesia in 2019. In this study we used regression to examine the effect of technology application, online marketing, on human resource role within the organization. The result indicated that some online marketing attributes had a positive impact on human resource role within the tourism community performance.

Item Type: Article
Uncontrolled Keywords: human resource, technology, online
Subjects: H Social Sciences > HB Economic Theory
Divisions: Business Administration > Proceeding and Seminar
Depositing User: Mrs Trisni Handayani
Date Deposited: 20 Mar 2023 09:34
Last Modified: 20 Mar 2023 09:34

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