Ridho, Sari Lestari Zainal and Putri, Dhea Radika and Sabli, Habsah Binti Haji Mohamad and Wahi, Mohammad Fardillah and Sibir, Suhaimi and Jauhari, Hadi and Detmuliati, Alditia and Alfitriani and Africano, Fernando and Seto, Agung Anggoro and Purnamasari, Keti Consumer Perceived Severity and Application Based Platform Purchase Behavior Amid COVID 19 in Society 5.0. In: UNSPECIFIED UNSPECIFIED.
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Abstract
Society 5.0 is a design where humans live side by side with technology. This design has accelerated implementation in the midst of the COVID-19 pandemic, including in the behavior of buying one of tourism industry, i.e., food and or beverage business. Food and beverages business offered their services in vary platform. One of which is in the form of application-based platform food and beverage service providers. Many factors influence purchasing behavior during the pandemic, and it is believed to have an effect on perceived severity. However, there is still a research gap regarding the effect of perceived severity on purchasing behavior. Therefore, this study aims to evaluate the effect of perceived severity along with several other variables, hygiene awareness, quality, and interface on attitudes and shopping behavior in the community 5.0. The method used is quantitative analysis with Partial Least Square-Structural Equation Modeling. Using 112 samples collected through a questionnaire of the second semester of 2021 in Indonesia, this study found that perceived severity along with several other variables, hygiene awareness, quality, and interface effect the shopping attitudes and behavior in the community 5.0.
| Item Type: | Book Section |
|---|---|
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 06 Jun 2023 02:44 |
| Last Modified: | 06 Jun 2023 02:44 |
| URI: | http://eprints.polsri.ac.id/id/eprint/13816 |
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