THE USAGE OF NON - VERBAL COMMUNICATION ON TELEVISION ADVERTISEMENTS

VERZEGOVINA, BELLA BECTOVIANI (2014) THE USAGE OF NON - VERBAL COMMUNICATION ON TELEVISION ADVERTISEMENTS. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

The purpose of this final report is to know the usage of nonverbal communication on television advertisement. The problems of this study are formulated in the following questions; “What kinds of nonverbal communication used on television advertisements?”. The data were collected through documentation. The data were analyzed by using some references to get theoretical bases and literature which support this final report project. Nonverbal communication has ten kinds, they are: facial expression, gaze, posture and position, proximity, gesture, physical appearance, paralinguistic, eye gaze, haptics, and proxemics. But it only has a difference in the kind of nonverbal communication because television advertisements do not use all kinds of nonverbal communication. Expression in television advertisement are smile, laugh, annoyed, shocked and surprised. Body language with appear in television advertisements are gestures and body movement. The use of nonverbal communication in television advertisements has each function according to the goal of television advertisement that stress on complete message. The writer concluded that all of the advertisements have already used nonverbal communication to know the message conveyed and understand the purposes hidden of television advertisements. And the writer would like to give suggestion to advertisers. They should organize everything about nonverbal communication used on television advertisements, so that the viewers can understand the purposes hidden of television advertisements. Keywords : Nonverbal communication, advertisement, viewers, message

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Nonverbal communication, advertisement, viewers, message
Subjects:	P Language and Literature > PE English
Divisions:	English > Undergraduate Theses
Depositing User:	Mrs Trisni Handayani
Date Deposited:	30 Nov 2015 01:29
Last Modified:	30 Nov 2015 01:29
URI:	http://eprints.polsri.ac.id/id/eprint/1418

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