EFEKTIVITAS PELAYANAN PRIMA TERHADAP KEPUASAN PELANGGAN PADA SAVIOUR COFFE & RESTO CAFE PALEMBANG

ANGGRAINI, PUSPA (2023) EFEKTIVITAS PELAYANAN PRIMA TERHADAP KEPUASAN PELANGGAN PADA SAVIOUR COFFE & RESTO CAFE PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

Judul dari penelitian ini adalah Efektivitas Pelayanan Prima Terhadap Kepuasan Pelanggan Pada Saviour Coffee & Resto Cafe Palembang. Penelitian ini bertujuan untuk mengetahui apakah pelayanan prima yang diterapkan di Saviour telah efektif untuk kepuasan pelanggannya. Penelitian ini menggunakan pendekatan kuantitatif dan kualitatif. Adapun pengumpulan data pada penelitian ini menggunakan wawancara, penyebaran kuesioner dan observasi kepada pelanggan dan manager Saviour Coffee & Resto Cafe Palembang. Penelitian ini mengolah data melalui Interpretasi Skor dan konsep 6A (Attitude, Ability, Attention, Action, Accountability, Appearance), bertujuan untuk mengetahui bagaimanan ukuran hasil pelayanan prima yang diterapkan. Setelah penulis melakukan penelitian, didapatkan bahwa pelayanan prima di saviour sudah sangat baik diperoleh hasil yang paling tinggi pada konsep tindakan (Action) dan yang paling rendah terdapat pada konsep penampilan (Appearance), dimana pelayanan yang diberikan sangat berpengaruh terhadap kepuasan pelanggan.

Item Type: Thesis (Other)
Uncontrolled Keywords: Efektivitas, Pelayanan Prima, Kepuasan Pelanggan
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 13 Feb 2024 07:09
Last Modified: 13 Feb 2024 07:09
URI: http://eprints.polsri.ac.id/id/eprint/14468

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