NATHASYA, NURVIA (2014) THE PROMOTION STRATEGIES OF KUE DELAPAN JAM AS TOURISM CULINARY IN PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Text (COVER)
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Text (CHAPTER I INTRODUCTION)
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Text (CHAPTER II LITERATURE REVIEW)
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Text (CHAPTER III RESEARCH METHODOLOGY)
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Text (CHAPTER IV FINDINGS AND DISCUSSIONS)
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Text (CHAPTER V CONCLUSION AND SUGGESTION)
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Text (REFERENCES)
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Abstract
This final report studied the strategy promotion of kue delapan jam as the tourism culinary in Palembang. The writer wanted to know the promotion strategy of kue delapan jam. The data were collected through observation, interview and documentation. The writer took the promotion strategy of kue delapan jam based on three cake makers. The data were analyzed by using qualitative reasearch method. The writer found that there are four types of promotion strategy found in the three cake makers promoted kue delapan jam.Each of promotion strategy have their strength. The writer suggested for three cake makers to improve their products especially kue delapan jam by using four types of prmotion strategy
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | The data were analyzed by using qualitative reasearch method. The writer found that there are four types of promotion strategy found in the three cake makers promoted kue delapan jam.Each of promotion strategy have their strength. The writer suggested for three cake makers to improve their products especially kue delapan jam by using four types of prmotion strategy |
| Subjects: | P Language and Literature > PE English |
| Divisions: | English > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 26 Nov 2015 02:11 |
| Last Modified: | 26 Nov 2015 02:11 |
| URI: | http://eprints.polsri.ac.id/id/eprint/1490 |
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