Designing an E-Booklet to Promote Ketek Wisata as Water Tourism in Palembang

Sari, Urba (2025) Designing an E-Booklet to Promote Ketek Wisata as Water Tourism in Palembang. Diploma thesis, Politeknik Negeri Sriwijaya.

Preview	Text (Cover) Halaman Depan (Cover).pdf - Published Version Download (569kB) | Preview
Preview	Text (Abstrak) ABSTRAK.pdf - Published Version Download (82kB) | Preview
	Text (Bab I) BAB I Pendahuluan.pdf - Published Version Restricted to Repository staff only Download (116kB) | Request a copy
	Text (Bab II) BAB II Tinjauan Pustaka.pdf - Published Version Restricted to Repository staff only Download (187kB) | Request a copy
	Text (Bab III) BAB III Metodologi Penelitian.pdf - Published Version Restricted to Repository staff only Download (181kB) | Request a copy
	Text (Bab IV) BAB IV Hasil dan Pembahasan.pdf - Published Version Restricted to Repository staff only Download (2MB) | Request a copy
	Text (Bab V) BAB V Simpulan dan Saran.pdf - Published Version Restricted to Repository staff only Download (96kB) | Request a copy
	Text (Daftar Pustaka) Daftar Pustaka.pdf - Published Version Restricted to Repository staff only Download (159kB) | Request a copy
	Text (Lampiran) Lampiran.pdf - Published Version Restricted to Repository staff only Download (81MB) | Request a copy

Abstract

This study aims to design an e-booklet as a digital promotional tool to introduce Ketek Wisata, a traditional boat tour along the Musi River in Palembang, South Sumatra. The problem addressed in this research is the lack of structured and informative promotional media, which has limited the public’s awareness of Ketek Wisata. Using the Research and Development (R&D) method with the ADDIE (Analyze, Design, Develop, Implement, Evaluate) model, the research developed a bilingual (Indonesian-English) e-booklet containing tour routes, booking information, facilities, visuals, and interactive features. Data collection methods included interviews, observations, expert validations, and user questionnaires. The validation involved assessments from ten experts in the fields of content, language, copywriting, and multimedia, while the product testing involved 87 respondents using a questionnaire. The expert evaluations resulted in a score of 3.85 calculated using interval range formula, 4 Likert scales, which indicates an excellent rating, and the questionnaire results showed that respondents agreed the e-booklet was highly effective in terms of usability, design, content clarity, and user experience. In conclusion, the developed e-booklet successfully meets promotional needs and can be used as a practical tool to enhance the visibility of Ketek Wisata among local and international tourists.

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	Keywords: ADDIE model, digital promotion, e-booklet, ketek wisata, water tourism.
Subjects:	P Language and Literature > PR English literature
Divisions:	English > Undergraduate Theses
Depositing User:	Pustaka Bahasa
Date Deposited:	11 Aug 2025 07:39
Last Modified:	11 Aug 2025 07:39
URI:	http://eprints.polsri.ac.id/id/eprint/17504

Actions (login required)

View Item