Aliansyah, Rizky (2025) DESIGNING A COPYWRITING E-BOOKLET TO PROMOTE PALEMBANG CULINARY TOURISM IN 26 ILIR AREA. Diploma thesis, Politeknik Negeri Sriwijaya.
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Abstract
This research aims to design a culinary tourism e-booklet using the AIDA (Attention, Interest, Desire, Action) copywriting model to promote culinary tourism in 26 Ilir Area, Palembang. The main issue identified was the absence of practical and engaging digital media to help tourists easily discover recommended traditional foods in the area. The study applied the Research and Development (RnD) method using the ADDIE model, which included four stages: analysis, design, development, and implementation. The data were collected through observations, documentation, and interviews with experts in the fields of copywriting, English language, and graphic design. The results showed that the integration of AIDA-based copywriting effectively attracted readers’ attention, built their interest, stimulated desire, and encouraged action to visit culinary spots in the 26 Ilir Area. The developed e-booklet was designed in a digital format, making it accessible across various devices and supporting the promotional efforts of the 26 Ilir Area.
| Item Type: | Thesis (Diploma) |
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| Uncontrolled Keywords: | Keywords: culinary tourism, 26 Ilir Area, e-booklet, copywriting, AIDA model. |
| Subjects: | P Language and Literature > PE English |
| Divisions: | English > Undergraduate Theses |
| Depositing User: | Pustaka Bahasa |
| Date Deposited: | 13 Aug 2025 04:29 |
| Last Modified: | 13 Aug 2025 04:29 |
| URI: | http://eprints.polsri.ac.id/id/eprint/17599 |
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