Fadhila, Siti (2025) WRITING A YOUTUBE SCRIPT TO PROMOTE ZAINAL SONGKET IN PALEMBANG. Diploma thesis, Politeknik Negeri Sriwijaya.
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Abstract
This final report explores the process of writing a YouTube script aimed at promoting Zainal Songket, a traditional textile business in Palembang. It used the Research and Development (R&D) method based on the ADDIE model. The ADDIE model consists of five stages: Analysis, Design, Development, Implementation, and Evaluation (Branch, 2009). Data were collected through interviews, observations, and documentation. The resulting YouTube script includes four main components: a title, an introduction, a main body, and a conclusion. The YouTube script entitled “Zainal Songket Weaving Palembang’s Heritage into Modern Elegance” serves as a promotional tool to enhance the visibility of Zainal Songket through digital media. By providing a structured and effective promotional narrative, the script enables vloggers to communicate the cultural and commercial value of Zainal Songket more effectively.
| Item Type: | Thesis (Diploma) |
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| Uncontrolled Keywords: | Keywords: script writing, YouTube, digital promotion, Zainal Songket, Palembang |
| Subjects: | P Language and Literature > PR English literature |
| Divisions: | English > Undergraduate Theses |
| Depositing User: | Pustaka Bahasa |
| Date Deposited: | 12 Aug 2025 07:50 |
| Last Modified: | 12 Aug 2025 07:50 |
| URI: | http://eprints.polsri.ac.id/id/eprint/17793 |
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