Nelyana, Beta (2025) CREATING E-BOOKLET TO PROMOTE PINDANG AS A TRADITIONAL DISH OF PALEMBANG. Diploma thesis, Politeknik Negeri Sriwijaya.
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Abstract
This research was aimed at creating an e-booklet as a medium to promote pindang, a traditional Palembang dish in digital era. The product was developed using the 4D model (Define, Design, Develop, Disseminate) in Research and Development (R&D). The e- booklet script was designed using the AIDA (Attention, Interest, Desire, Action) writing model to ensure persuasive and engaging content, and the e-booklet development process utilized Bingham's (2023) steps. The development process began with needs analysis, literature review, observation, documentation, and interviews with language and design experts. The result is an e-booklet that combines a narrative containing informative content about pindang with visual elements of the Palembang region. Expert validation also supported the development of the final product. This e-booklet is expected to be a valuable product for culinary promotion, especially in the digital era. Keywords: E-Booklet, Pindang, Palembang Cuisine, Culinary Promotion, 4D Model.
| Item Type: | Thesis (Diploma) |
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| Uncontrolled Keywords: | Keywords : E-Booklet, Pindang, Palembang Cuisine, Culinary Promotion, 4D Model. |
| Subjects: | P Language and Literature > PR English literature |
| Divisions: | English > Undergraduate Theses |
| Depositing User: | Pustaka Bahasa |
| Date Deposited: | 15 Aug 2025 01:56 |
| Last Modified: | 15 Aug 2025 01:56 |
| URI: | http://eprints.polsri.ac.id/id/eprint/18386 |
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