VISITORS' PERCEPTION OF THE IMPLEMENTATION OF SAPTA PESONA AT OPI WATER FUN BANYUASIN

Sari, Wiwied Widya (2025) VISITORS' PERCEPTION OF THE IMPLEMENTATION OF SAPTA PESONA AT OPI WATER FUN BANYUASIN. Diploma thesis, Politeknik Negeri Sriwijaya.

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Abstract

"This research aims to explore visitors’ perceptions of the implementation of Sapta Pesona at OPI Water Fun, Palembang. Sapta Pesona, which comprises seven core elements: Safety, Orderliness, Cleanliness, Cool Atmosphere, Beauty, Friendliness, and Memorable Experience, serves as a guiding principle for enhancing the quality of tourism experiences in Indonesia.The study adopts a qualitative descriptive approach, utilizing data collected through observations, interviews, and documentation. The focus is to assess how well each element of Sapta Pesona is implemented and perceived by visitors during their time at OPI Water Fun.The findings indicate that most visitors have a positive perception of the implementation of Sapta Pesona at the site. Elements such as Beauty, Friendliness, and Cleanliness are perceived as well implemented: however, aspects like Safety and Orderliness still require significant improvement to enhance overall visitor satisfaction.This research is expected to contribute to the development of more effective tourism management strategies and support continuous quality improvement in tourist destinations."

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Keywords: OPI Water Fun, Sapta Pesona, Visitors’ Perception, Qualitative Research, Tourism Development.
Subjects: P Language and Literature > PE English
Divisions: English > Undergraduate Theses
Depositing User: Pustaka Bahasa
Date Deposited: 02 Sep 2025 02:01
Last Modified: 02 Sep 2025 02:01
URI: http://eprints.polsri.ac.id/id/eprint/19571

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