PENILAIAN KONSUMEN TERHADAP KUALITAS PELAYANAN (STUDI KASUS RESTORAN BUMBU DESA PALEMBANG)

PERMATA SARI, ERMA (2015) PENILAIAN KONSUMEN TERHADAP KUALITAS PELAYANAN (STUDI KASUS RESTORAN BUMBU DESA PALEMBANG). Other thesis, Politeknik Negeri Sriwijaya.

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Text (BAB I PENDAHULUAN)
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Text (BAB II TINJAUAN PUSTAKA)
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Text (BAB V KESIMPULAN DAN SARAN)
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Abstract

The purpose of this final report is to determine how consumers’s assessment of the quality of service (case study at Bumbu Desa Restaurant Palembang) and to know the indicators that should be improved. The data collecting technique used were library research and field observation. The analysis technique used are quantitative and qualitative techniques. Quantitative techniques used through the average of performance level formula and the formula of expectations level average . Based on the existing data, consumer expectations are higher than the performance that has been given. Thus, it can be concluded that the consumers are not satisfied with the performance that has been given. There are several indicators in quadrant A that need to be improved and several indicators in quadrant B that need to be maintained.

Item Type: Thesis (Other)
Uncontrolled Keywords: determine how consumers’s assessment of the quality of service
Subjects: H Social Sciences > HB Economic Theory
Divisions: Business Administration > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 13 Jan 2016 03:58
Last Modified: 13 Jan 2016 03:58
URI: http://eprints.polsri.ac.id/id/eprint/2370

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