Creating a Video Script to Promote Pempek Koyek as a Culinary Tourism Attraction in Palembang

Nabila, Raden Ayu Ismi (2026) Creating a Video Script to Promote Pempek Koyek as a Culinary Tourism Attraction in Palembang. Diploma thesis, Politeknik Negeri Sriwijaya.

	Text (COVER) COVER.pdf Download (3MB)
Preview	Text (ABSTRAK) ABSTRAK.pdf Download (117kB) | Preview
	Text (BAB I PENDAHULUAN) BAB I.pdf Restricted to Repository staff only Download (379kB) | Request a copy
	Text (BAB II TINJAUAN PUSTAKA) BAB II.pdf Restricted to Repository staff only Download (592kB) | Request a copy
	Text (BAB III RANCANG BANGUN) BAB III.pdf Restricted to Repository staff only Download (306kB) | Request a copy
	Text (BAB IV PEMBAHASAN) BAB IV.pdf Restricted to Repository staff only Download (436kB) | Request a copy
	Text (BAB V KESIMPULAN DAN SARAN) BAB V.pdf Restricted to Repository staff only Download (151kB) | Request a copy
	Text (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Restricted to Repository staff only Download (286kB) | Request a copy
	Text (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (13MB) | Request a copy

Abstract

This study aims to develop a promotional video script to introduce Pempek Koyek as a culinary tourism attraction in Palembang through TikTok. The study uses the Research and Development (R&D) method adapted from Sukmadinata (2017), including preliminary study, model development, and final product testing. Data were collected by thematic analysis through interviews, observations and analysed using thematic analysis. The script was created using the structure outlined by Jakacaping in (2018), namely narrative hook, introduction, body, and closing. The script has been validated by the owner, a scriptwriting expert, and an English expert. The scriptwriting expert suggested improving the opening section, capitalization, and diction. The English expert highlighted the script’s strong focus on visitor participation and its vivid descriptions of the traditional setting, riverside scenery, and pempek-making activities, which effectively engage the audience. The result is a 1–2-minute promotional video script in English highlighting the uniqueness of Pempek Koyek, such as live cooking, and its location near by the Musi River. The owner confirmed that the script accurately reflects the concept and experience of Pempek Koyek. and is expected to be an effective promotional tool to enhance its attractiveness and reach as a culinary tourism destination.

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	culinary tourism, promotion, pempek koyek, script, tiktok.
Subjects:	P Language and Literature > PE English
Divisions:	English > Undergraduate Theses
Depositing User:	Pustaka Bahasa
Date Deposited:	25 Sep 2026 02:21
Last Modified:	25 Sep 2026 02:21
URI:	http://eprints.polsri.ac.id/id/eprint/24021

Actions (login required)

View Item