Oktaviana, Nanny (2015) PERSEPSI KONSUMEN DALAM MINAT PEMBELIAN ULANG BAKSO GRANAT MAS AZIS PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
|
Text (COVER)
COVER.pdf Download (165kB) | Preview |
|
|
Text (BAB I PENDAHULUAN)
BAB I.pdf Download (52kB) | Preview |
|
|
Text (BAB II TINJAUAN PUSTAKA)
BAB II.pdf Download (47kB) | Preview |
|
![[img]](http://eprints.polsri.ac.id/style/images/fileicons/text.png) |
Text (BAB III KEADAAN UMUM PERUSAHAAN)
BAB III.pdf Restricted to Repository staff only Download (94kB) |
|
|
Text (BAB IV HASIL DAN PEMBAHASAN)
BAB IV.pdf Restricted to Repository staff only Download (511kB) |
|
|
Text (BAB V KESIMPULAN DAN SARAN)
BAB V.pdf Download (19kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf Download (14kB) | Preview |
Abstract
This research aim to know the perception of consumer in the desire of re-buy Bakso Granat Mas Azis Palembang. This research used primary data by spreading questionnaire approximately 35 responden who did re-buy at Bakso Granat Mas Azis Palembang. Based on the research result of perception the consumer in the desire of re-buy is very well, with finded that dimension of performance is 79,14%, dimension of service is 82,86%, dimension of endurance is 82%, dimension of reliability is 84,56%, dimension of product characteristics is 82%, dimension of suitability with specification is 79,14%, and the result is 82,08%. The average of that percentage is 82,08% althought still have the response of the consumer toward negative. Our suggestion is that the owner of bakso granat can improve some dimension which still get negative response.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | performance, service, endurance, reliability, product characteristics, suitability with specification, result |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 15 Jan 2016 01:22 |
| Last Modified: | 15 Jan 2016 01:22 |
| URI: | http://eprints.polsri.ac.id/id/eprint/2423 |
Actions (login required)
 |
View Item |
