Oktaviana, Nanny (2015) PERSEPSI KONSUMEN DALAM MINAT PEMBELIAN ULANG BAKSO GRANAT MAS AZIS PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
Full text not available from this repository.Abstract
This research aim to know the perception of consumer in the desire of re-buy Bakso Granat Mas Azis Palembang. This research used primary data by spreading questionnaire approximately 35 responden who did re-buy at Bakso Granat Mas Azis Palembang. Based on the research result of perception the consumer in the desire of re-buy is very well, with finded that dimension of performance is 79,14%, dimension of service is 82,86%, dimension of endurance is 82%, dimension of reliability is 84,56%, dimension of product characteristics is 82%, dimension of suitability with specification is 79,14%, and the result is 82,08%. The average of that percentage is 82,08% althought still have the response of the consumer toward negative. Our suggestion is that the owner of bakso granat can improve some dimension which still get negative response.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | performance, service, endurance, reliability, product characteristics, suitability with specification, result |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 15 Jan 2016 01:22 |
| Last Modified: | 15 Jan 2016 01:22 |
| URI: | http://eprints.polsri.ac.id/id/eprint/2423 |
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