WRITING A VIDEO SCRIPT FOR DANAU BIRU TO PROMOTE TOURISM DESTINATION IN SOUTH SUMATRA

Marwa, Noori Aaqilah (2026) WRITING A VIDEO SCRIPT FOR DANAU BIRU TO PROMOTE TOURISM DESTINATION IN SOUTH SUMATRA. Diploma thesis, Politeknik Negeri Sriwijaya.

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Abstract

This study aims to develop an English-language promotional video script for Danau Biru as a tourist destination in South Sumatra. The development of this product was driven by the lack of English-language promotional materials capable of introducing Danau Biru to a wider audience. This study employs a Research and Development (R&D) methodology adapted from Borg and Gall (1989) as cited in Siregar (2023). Due to time constraints, only six stages were implemented: research and information gathering, planning, initial product development, field testing, revision, and implementation. Data were collected through observation, interviews, and documentation. The product developed is a promotional video titled Danau Biru: A Place to Relax, which presents information about the destination, tourist activities, facilities, operating hours, admission fees, and location. The script was designed using descriptive and persuasive language and applies the AIDA model (Attention, Interest, Desire, and Action) to increase audience engagement. This product was validated by a content script expert, an English linguist, and a video content expert. The validation results showed that the product was categorized as excellent and suitable for use as a promotional medium. Therefore, this promotional video is expected to raise public awareness and attract more visitors to Danau Biru as a recreational tourist destination in South Sumatra. Keywords: danau biru, promotional video, research and development, tourism promotion, video script

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	danau biru, promotional video, research and development, tourism promotion, video script
Subjects:	P Language and Literature > PE English
Divisions:	English > Undergraduate Theses
Depositing User:	Pustaka Bahasa
Date Deposited:	26 Sep 2026 16:06
Last Modified:	26 Sep 2026 16:06
URI:	http://eprints.polsri.ac.id/id/eprint/25344

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