R. Ayu, Widya Kurniati (2016) PENILAIAN KONSUMEN BERDASARKAN KENYATAAN DAN HARAPAN DARI KUALITAS PELAYANAN GOTHIC BABY SHOP AND GIFT PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Text (COVER)
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Text (BAB I PENDAHULUAN)
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Text (BAB II TINJAUAN PUSTAKA)
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Text (BAB III KEADAAN UMUM PERUSAHAAN)
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Text (BAB IV HASIL DAN PEMBAHASAN)
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Text (BAB V KESIMPULAN DAN SARAN)
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Text (DAFTAR PUSTAKA)
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Abstract
The purpose of this final report is to explain consumer ratings based on reality and expectation of service quality on Gothic Baby Shop and Gift Palembang. Problems in this final report is to know consumer ratings and dimensions of service quality needs to be improved and maintained by Gothic Baby Shop and Gift Palembang. Methods of data analysis used in this study is a qualitative and quantitative analysis is also supported by the Cartesian diagram. The data in this study using an excel program. Based on the research results obtained showed that consumers' assessment of service quality Gothic Baby Shop and Gift Palembang is quite good with a concordance rate of > 80%, is the dimension Tangibles, Reliability and Empathy, but there is one variable with the concordance rate low below 80% is in the dimensions responsiveness and Assurance. Party of Gothic Baby Shop and Gift Palembang need to maintain a dimensions was appropriate with consumer expectations and fixing dimensions are not appropriate consumer expectations
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Quality of Service, Tangibles, Reliability, Responsiveness, Assurance and Empathy |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 19 Dec 2016 03:08 |
| Last Modified: | 19 Dec 2016 03:08 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3020 |
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