Rinni, Liani (2016) PERSEPSI PENGGUNA PRODUK SEPEDA MOTOR MEREK HONDA (STUDI KASUS DI RT 14/RW 05 KEL.2 ILIR KEC. ILIR TIMUR II PALEMBANG). Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
The Final Report was created with the aim to determine the user’s perception of Honda motorcycles. This research was conducted in RT 14/RW 05 Kelurahan 2 Ilir Kecamatan Ilir Timur II Palembang. The author uses a questionnaire method, there are sixteen statements distributed to 60 respondents of users Honda motorcycles. The results of the analysis showed that the overall average dimensions of the user’s perception of Honda motorcycles were already quite high with a score of 79.3%. The biggest indicator on the improved ability dimension (Serviceability) with an average score of 84.2%, and the interpretation is very high. While there is a smallest score on the dimensions of the feature (Feature) with an average score of 76.1% and with high interpretation
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Perception, Users, Motorcycles, Honda. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 19 Dec 2016 03:10 |
| Last Modified: | 19 Dec 2016 03:10 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3028 |
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