LINGGA, GUSTRIYANA (2016) EFEKTIFITAS BAURAN PEMASARAN DALAM MENINGKATKAN OMSET PENJUALAN PADA RUMAH MAKAN BUNGO PALO PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Text (BAB I PENDAHULUAN)
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Text (BAB IV HASIL DAN PEMBAHASAN)
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Text (BAB V KESIMPULAN DAN SARAN)
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Text (DAFTAR PUSTAKA)
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Abstract
The final report title is “The Efectivity On Marketing For Increase Selling Income At Bungo Palo Restaurant Palembang”. The purpose of this research is to know about marketing strategyc that was used such is product, price, promotion, and distribution At Bungo Palo Restaurant Palembang. The method that used in this research is interview method, and screatific research. The problem in this company is how to take suits marketing to increase selling income At Bungo Palo Restaurant Palembang. The most effective use of the restaurant, because the restaurant set relative pricing strategies and also use a cost-based pricing that is a standard mark-up pricing.So the author suggest to company to rechecked of marketing strategyc that will be used on capital market in order to increase selling income significanly.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Marketing Mix |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 19 Dec 2016 03:10 |
| Last Modified: | 19 Dec 2016 03:10 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3031 |
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