Pungki, Antonia (2016) TINJAUAN HUBUNGAN ANTARA BIAYA PROMOSI TERHADAP VOLUME PENJUALAN PADA MDP IT SUPERSTORE PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Text (COVER)
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Text (BAB I PENDAHULUAN)
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Text (BAB II TINJAUAN PUSTAKA)
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Text (BAB III KEADAAN UMUM PERUSAHAAN)
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Text (BAB IV HASIL DAN PEMBAHASAN)
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Text (BAB V PENUTUP)
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Text (DAFTAR PUSTAKA)
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Abstract
The title of this final report is the effect on the volume of sales promotion costs in the MDP IT Superstore Palembang. Companies engaged in the sale of technology devices and a service at Jalan Sudirman KM. 4 front Palembang Police. This final report aims to determine how much influence the cost of promotion to sales volume at MDP IT Superstore Palembang and also aims to find out how much the promotion costs to be incurred by the company and also the sales volume to be achieved by the company by way of forecasting. Data collection methods used in this study are interviews with employees and library research. Data analysis methods used are qualitative and quantitative analysis with the calculation of the effect of promotional costs by using simple linear regression analysis and descriptive analysis is to explain and describe the influence of sales promotion costs to volume at MDP IT Superstore Palembang.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Influence The Cost Of Promotion, Marketing |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 22 Dec 2016 08:17 |
| Last Modified: | 22 Dec 2016 08:17 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3086 |
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