SHANDYAH, DWI KOMALA (2016) PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK HERBAL PT WAHIDA INDONESIA PADA STOKIS UTAMA PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
Full text not available from this repository.Abstract
This study aims to know how is consumers perseption toward purchasing product decision in PT Wahida Indonesia. Other side, its aim is also to know which one of perception’s demensions is the most dominant in affecting purchase herb product decision in PT Wahida Indonesia. Data acquired from questionnaires have given to consumers. The output was processed using percentage formula and analyzed using interpretation score criteria. There are 8 dimensions of cosumers perception toward purchasing herb product decision in PT Wahida Indonesia, they are performance, reliability, feature, durability, conformance, serviceability, aesthetic, and preceived quality. The result was obtained by spreading questionnaire to 90 respondents, the most dominant dimension is product perfomance which gain 85,8% and not dominant dimension is serviceability which gain 62,2%. Purchasing Herb Wahida product decision has result 83,6% of 90 total sample, consumers declare that they are agree to purchase Herb Wahida product at main storage Palembang because of some factors, they are product quality, nothing bad impact, it has halal label, achievable, and herb Wahida helps protecting their health beside other herb product
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Dimension of perception, Purchasing decision |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 12 Jan 2017 02:25 |
| Last Modified: | 12 Jan 2017 02:25 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3119 |
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