RIZKY, BELLA (2016) PERANAN SALURAN DISTRIBUSI DALAM MENINGKATKAN VOLUME PENJUALAN ES KRIM WALLS (STUDI KASUS PADA PT RASA PRIMA SELARAS PALEMBANG). Other thesis, POLITEKNIK NEGERI SRIWIJAYA.
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Abstract
The purpose of this final report is to know the role of channels distribution at PT Rasa Prima Selaras Palembang in line with the increasing of sales volume of ice cream “walls”. It is also to know that obstacles sales volume in Rasa Prima Selaras Company faced. The data was collected directly from Rasa Prima Selaras, it is analysed by using qualitative descriptive. This report used coefficient correlation which is analysed with correlation pearson and determination coefficient to find out the role of channel distribution in increasing the sales volume. The result found that the role of channels distribution as 94%. It means that channels distribution has great role in increasing of sales volume.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Peranan Saluran Distribusi, Volume Penjualan |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 25 Jul 2017 07:42 |
| Last Modified: | 25 Jul 2017 07:42 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3767 |
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