ENJELIKA, NISHA (2023) PENERAPAN STRATEGI PEMASARAN MENGGUNAKAN METODE ANALISIS SWOT TERHADAP USAHA JASA THRIFT SHOP DI KOTA PALEMBANG (STUDY KASUS PTS TALANG KERANGGA). Other thesis, Politeknik Negeri Sriwijaya.
![[img]](http://eprints.polsri.ac.id/style/images/fileicons/text.png) |
Text (Cover)
Cover.pdf Download (713kB) |
|
Text (BAB I PENDAHULUAN)
file 2.pdf Download (214kB) |
|
Text (BAB II TINJAUAN PUSTAKA)
file 3.pdf Download (343kB) |
|
Text (BAB III KEADAAN UMUM PERUSAHAAN)
file 4.pdf Restricted to Repository staff only Download (224kB) |
|
Text (BAB IV HASIL DAN PEMBAHASAN)
file 5.pdf Restricted to Repository staff only Download (419kB) |
|
Text (BAB V KESIMPULAN DAN SARAN)
file 6.pdf Download (139kB) |
|
Text (DAFTAR PUSTAKA)
file 7.pdf Download (11kB) |
![[img]](http://eprints.polsri.ac.id/5700/13/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://eprints.polsri.ac.id/5700/18/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://eprints.polsri.ac.id/5700/19/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://eprints.polsri.ac.id/5700/20/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://eprints.polsri.ac.id/style/images/fileicons/other.png) |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://eprints.polsri.ac.id/5700/22/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Restricted to Repository staff only Download (0B) |
![[img]](http://eprints.polsri.ac.id/5700/23/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) |
![[img]](http://eprints.polsri.ac.id/5700/24/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Restricted to Repository staff only Download (0B) |
![[img]](http://eprints.polsri.ac.id/5700/25/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Restricted to Repository staff only Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://eprints.polsri.ac.id/5700/37/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
Abstract
Tujuan penelitian ini adalah untuk mengetahui penerapan strategi pemasaran thrift shop menggunakan analisis SWOT. Pengumpulan data dilakukan dengan Riset Lapangan Berupa Wawancara kepada pemilik thrift shop, Observasi secara langsung, dan Dokumentasi serta memberikan kuesioner kepada owner dan karyawan. Penelitian ini menggunakan pendekatan Kualitatif Desktif. Dalam hal ini penulis menyebar kuesioner kepada 6 responden untuk mencari nilai bobot dalam matrik SWOT IFE dan EFE . Hasil penelitian menunjukkan bahwa thrift shop berada pada Kuadran I, Dimana posisi ini merupakan posisi yang menguntungkan bagi Thrift Shop. Thrift Shop disarankan agar dapat lebih memerhatikan lagi kelemahan kelemahan yang ada agar dapat meminimalisir ancaman untuk kedepannya, serta mempertahankan kekuatan pada usahanya demi mempertahankan kualitas dan menambah daya tarik kepada konsumen
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Strategi Pemasaran, Analisis SWOT |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 06 Feb 2024 09:40 |
| Last Modified: | 06 Feb 2024 09:40 |
| URI: | http://eprints.polsri.ac.id/id/eprint/5700 |
Actions (login required)
 |
View Item |
