THE USE OF CODE MIXING IN THE WRITTEN ADVERTISEMENTS

SAODAH, SITI (2018) THE USE OF CODE MIXING IN THE WRITTEN ADVERTISEMENTS. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.

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Abstract

The aims of this research were to find out the types of code mixing appear in the written advertisements and to know whether the readers understand the content of the written advertisements using code mixing. The data were collected trought 10 advertisements in Kompas newspaper published on May 2018 and a written test given to 25 employees of PT. Jasa Raharja (Persero) South Sumatera Branch. It is found that the written advertisements used Indonesian and mixed with English. There were three types of code mixing appeared, insertion (55 %), alternation (25%), and congruent lexicalization (20%). Less than half readers understand well English in the written advertisements, the rest readers have satisfactory comprehension English, and only a few readers do not understand English in the written advertisements using code mixing. If the advertisers used familiar English words in the advertisements, the readers would be easy to understand the meaning of the content on the written advertisements.When the testees knew the meaning of English, it meant that the readers understood the content of the written advertisements using Indonesian-English code mixing.

Item Type: Thesis (Other)
Uncontrolled Keywords: Code Mixing, Insertion, Alternation Congruent Lexicalization, Advertisements
Subjects: P Language and Literature > PE English
Divisions: English > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 26 Nov 2019 08:26
Last Modified: 26 Nov 2019 08:26
URI: http://eprints.polsri.ac.id/id/eprint/6268

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