PENGARUH ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN ORIENTAS! PEMBELAJARAN TERHADAP INOVASI PRODUK (Studi pada Pengusaha Kecil Di Kota Palembang)

Rini, and Lisnini, and Maretha, Fetty and Pebrianti, Yulia (2017) PENGARUH ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN ORIENTAS! PEMBELAJARAN TERHADAP INOVASI PRODUK (Studi pada Pengusaha Kecil Di Kota Palembang). Motivasi - Jurnal Manajemen dan Bisnis, 2 (2). pp. 277-293. ISSN 2548 - 1622

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Abstract

This study aims to determine the effect of entrepreneurship orientation, market orientation and learning orientation to product innovation. The population in this research is female small business actors in the field of food processing in Palembang City. The sample in this study amounted 150 people spread in seven sub-districts in Palembang. Sample determination technique used in this research is purposive sampling. The analysis method used in this research is linear regression analysis. The results of the study explain that entrepreneurship orientation variables have no significant effect on product innovation. Market orientation variables significantly influence product innovation. Learning orientation variables significantly influence product innovation.

Item Type: Article
Uncontrolled Keywords: Enterpreneurship orientation market orientation learning orientation, product innovation
Subjects: H Social Sciences > HB Economic Theory
Divisions: Business Administration > Journal
Depositing User: Mrs Trisni Handayani
Date Deposited: 29 Jul 2019 08:16
Last Modified: 10 Sep 2019 06:01
URI: http://eprints.polsri.ac.id/id/eprint/6286

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