COMPOSING A NATIVE ADVERTISING VIDEO SCRIPT ABOUT BLONGSONG CLOTH

Oktarya, Zainab Tri (2019) COMPOSING A NATIVE ADVERTISING VIDEO SCRIPT ABOUT BLONGSONG CLOTH. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.

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Abstract

This final report studied about video script writing with Blongsong cloth as the topic that will be applied in a native advertising video. The purposes of this research are to know the rethorical structure that used in native advertising video and also the processes of writing the video script. In this final report, the writer used Bathia’s moves framework as the guideline to arrange and develop the video script content. The writer used Research and Development by Sukmadinata(2005) This method used in order to get, collect, and describe the process in composing and writing the video script about Blongsong cloth. The data that was obtained after following the steps in this method, starting from preliminary study, development of the product, and final product testing, but the writer did not do the final product testing step, because of limited time, cost, and energy to finish this step. In preliminary study, the writer described the data from the literature study, field survey, and product drafting. In development of the product, the writer asked some experts for their comments and suggestions in limited and wider testing. In conclusion, there are some revision from the experts’ comments and suggestions which related to the video script content, linguistic aspects from the video script, and also the script writing.

Item Type: Thesis (Other)
Uncontrolled Keywords: Video Script, Blongsong Cloth, Native Advertising, Video, Bhatia’s Moves Framework
Subjects: P Language and Literature > PE English
Divisions: English > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 04 May 2020 02:29
Last Modified: 04 May 2020 02:29
URI: http://eprints.polsri.ac.id/id/eprint/7789

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