PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN SISWA MENGIKUTI KURSUS DI BROTHERHOOD ENGLISH COURSE PALEMBANG

HIDAYATI, ILA (2020) PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN SISWA MENGIKUTI KURSUS DI BROTHERHOOD ENGLISH COURSE PALEMBANG. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.

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1. COVER DLL.pdf

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2. BAB I.pdf

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3. BAB II.pdf

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4. BAB III.pdf
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5. BAB IV.pdf
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6. BAB V.pdf

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7. DAFTAR PUSAKA.pdf

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Abstract

Penelitianinibertujuanuntukmengetahuipengaruhword of mouthterhadapkeputusansiswamengikutikursus di Brotherhood English Course Palembang. Penelitianinimenggunakanpendekatankuantitatif. Penulismengumpulkan data denganmenggunakankuesionerdankuesionerdiberikankepadasiswasebagairesponden. Data yang diperolehdianalisismenggunakananalisisregeresisederhana. AnalisisinimeliputiUjiValiditas, UjiReliabilitas, AnalisisRegresiSederhana, Uji t danKoefesienDeterminasi. Berdasarkanhasilpenelitian, diperolehpersamaanregresi: Y = 14,214 + 0,673X. Hasilpenelitianmenunjukkanbahwaword of mouthterbuktimemilikipengaruhpositifdansignifikanterhadapkeputusansiswamengikutikursusdi Brotherhood English Course Palembang dengan t hitungsebesar 8,924 dengansignifkasisebesar 0,000< 0,05.

Item Type: Thesis (Other)
Uncontrolled Keywords: Kata kunci: KeputusanSiswa, Word Of Mouth
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 30 Aug 2021 01:02
Last Modified: 30 Aug 2021 01:02
URI: http://eprints.polsri.ac.id/id/eprint/8776

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