Ridho, Sari Lestari Zainal and Ambarwati, Risma and Iswan, Salsabila Rahmadina Putri and Jauhari, Hadi and Paisal and Afrizawati (2021) The Effect of Servicescape on Tourist Revisit Intention at Water Sport and Recreation Tourism Destination. Forum In Research, Science and Technology (FIRST) - Atlantis Highlights in Engineerin. pp. 97-100. ISSN 2461-0739
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Abstract
This research is conducted to see the influence of servicescape on tourist revisit intention at one of water sports & recreation tourism destination in Palembang. Water sports & recreation is one of tourist choice on tourism destination in Palembang. This research used descriptive quantitative method with purposive sampling method. The number of respondents are 100 respondents who have visited Amanzi Waterpark Palembang at least 2 times. T test shows that ambient condition, functionality & layout, and sign symbol and artifact partially have a positive and significant effect on tourist revisit intention. F test shows that simultaneously ambient condition, functionality & layout, and sign symbol and artifact have significant effect on tourist revisit intention. the magnitude of the influence of ambient condition, funcionality & layout, and sign symbol and artifact on tourist revisit intention at Amanzi Waterpark Palembang is 45,2%, while the rest is influenced by other variables that not researched by researcher.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | ambient condition, functionality& layout, sign symbol and artifact, revisit intention |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Proceeding and Seminar |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 05 Jun 2023 16:19 |
| Last Modified: | 05 Jun 2023 16:19 |
| URI: | http://eprints.polsri.ac.id/id/eprint/13813 |
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