APRIANTI, RINA DWI (2023) PENGARUH KEMUDAHAN, KEMANFAATAN, DAN KEAMANAN TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN QRIS LIVIN BY MANDIRI PADA BANK MANDIRI AREA PALEMBANG ARIEF. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kemudahan, kemanfaatan, dan keamanan terhadap keputusan nasabah menggunakan QRIS Livin’ by Mandiri pada Bank Mandiri Area Palembang Arief, Jenis penelitian menggunakan jenis penelitian kuantitatif. Populasi berjumlah 48.100 dengan jumlah sampel yang digunakan sebanyak 100 responden yang diambil dengan teknik pengambilan sampel non probability sampling dengan metode purposive sampling. Data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Metode pengumpulan data dalam penelitian ini dengan cara pengumpulan angket/kuesioner. Teknik analisis yang digunakan dalam penelitian ini adalah uji instrumen menggunakan uji validitas, uji reliabilitas, dan uji asumsi klasik, serta dengan melakukan analisis data menggunakan analisis regresi linier berganda dengan uji t, uji F, dan koefisien determinasi. Penelitian menunjukkan adanya pengaruh positif dan signifikan terhadap variabel kemudahan, kemanfaatan, dan keamanan terhadap keputusan nasabah menggunakan QRIS Livin’ by Mandiri pada Bank Mandiri Area Palembang Arief secara parsial maupun simultan. Hasil koefisien determinasi menunjukkan bahwa variabel kemudahan, kemanfaatan, dan keamanan mampu berkontribusi terhadap naik turunnya keputusan nasabah dalam menggunakan QRIS Livin’ by Mandiri yakni sebesar 67,3% sedangkan sisanya sebesar 32,7% dipengaruhi oleh faktor lain diluar penelitian ini.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | QRIS, Livin’ by Mandiri, Kemudahan, Kemanfaatan, Keamanan, dan Keputusan Nasabah |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 22 Jan 2024 09:33 |
| Last Modified: | 22 Jan 2024 09:33 |
| URI: | http://eprints.polsri.ac.id/id/eprint/14352 |
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