STRATEGI PEMASARAN BISNIS KULINER MENGGUNAKAN MEDIA SOSIAL INSTAGRAM PADA UMKM DAPOER MAMA ONIK PRABUMULIH

TRIANA, MERLIN (2023) STRATEGI PEMASARAN BISNIS KULINER MENGGUNAKAN MEDIA SOSIAL INSTAGRAM PADA UMKM DAPOER MAMA ONIK PRABUMULIH. Other thesis, Politeknik Negeri Sriwijaya.

[img] Text (Cover)
File 1.pdf
Download (1MB)
[img] Text (BAB I PENDAHULUAN)
File 2.pdf
Download (697kB)
[img] Text (BAB II TINJAUAN PUSTAKA)
File 3.pdf
Download (404kB)
[img] Text (BAB III KEADAAN UMUM PERUSAHAAN)
File 4.pdf
Restricted to Repository staff only
Download (330kB) | Request a copy
[img] Text (BAB IV HASIL DAN PEMBAHASAN)
File 5.pdf
Restricted to Repository staff only
Download (1MB) | Request a copy
[img] Text (BAB V KESIMPULAN DAN SARAN)
File 6.pdf
Download (184kB)
[img] Text (DAFTAR PUSTAKA)
File 7.pdf
Download (297kB)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)

Abstract

Strategi Pemasaran Bisnis Kuliner Menggunakan Media Sosial Instagram dalam menyelesaikan permasalahan pada UMKM Dapoer Mama Onik Prabumulih yang merupakan topik dalam penelitian ini yang dimana penelitian ini menggunakan jenis penelitian deskriptif kualitatif. Jumlah informan pada penelitian ini berjumlah 5 orang (1 owner, 1 influencer dan 3 konsumen). Sampel yang digunakan menggunakan teknik purposive sampling. Teknik pengumpulan data yang digunakan yaitu dengan cara wawancara. Penelitian ini menerapkan kemajuan zaman yang mengedepankan teknologi yang menggeser dari sistem pemasaran konvensional menjadi pemasaran digital yang menggunakan berbagai platform, salah satu platform yang sering digunakan yaitu dengan bantuan seorang Influencer media sosial instagram. Pada era digital marketing ini dapat disimpulkan bahwa strategi pemasaran digital membawa banyak dampak positif bagi pelaku usaha seperti konsumen saat ini lebih condong menggunakan media sosial, pelaku usaha dapat menekan biaya pemasaran dan dapat berdampak positif pada kemajuan usaha.

Item Type: Thesis (Other)
Uncontrolled Keywords: Media Sosial, Instagram Marketing, Promosi, Influencer, Teori AISAS
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 13 Feb 2024 07:09
Last Modified: 13 Feb 2024 07:09
URI: http://eprints.polsri.ac.id/id/eprint/14469

Actions (login required)

View Item View Item
Polsri Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.