LESTARIA, RESTI (2015) DIMENSI KUALITAS JASA TERHADAP KEPUASAN PELANGGAN PADA PT WAHANA WIRAWAN PALEMBANG NISSAN ISTANA INDOMOBIL GROUP CABANG DEMANG LEBAR DAUN. Other thesis, Politeknik Negeri Sriwijaya.
Full text not available from this repository.Abstract
The purpose of this final report is to find out the dimention of service quality which is most dominantly influence the customer satisfaction at PT Wahana Wirawan Palembang Nissan Istana Indomobil Group Cabang Demang Lebar Daun. The data was got quesioner, and by used SPSS analysis for windows 17.0 version multiple regression formula. The result shows that R Square is the correlation service quality and the customer perception satisfaction which were 65,7%, while the remaining 34,4% were influenced by other factor not included in this study. From the discussion shows that reliability dimention more influence customer satisfaction. Writer suggests that PT Wahana Wirawan Palembang Cabang Demang Lebar Daun should increase the service quality in responsiveness dimention and assurance dimention, because this dimention is that customer want.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | service quality, customer satisfaction. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 13 Jan 2016 07:47 |
| Last Modified: | 13 Jan 2016 07:48 |
| URI: | http://eprints.polsri.ac.id/id/eprint/2406 |
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