EVALUASI ALTERNATIF DALAM PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN PRINTER MEREK CANON (Studi Kasus pada Mahasiswa DIII Program Studi Administrasi Bisnis Jurusan Administrasi Bisnis Politeknik Negeri Sriwijaya

SUPRAPTO, RIKO (2015) EVALUASI ALTERNATIF DALAM PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN PRINTER MEREK CANON (Studi Kasus pada Mahasiswa DIII Program Studi Administrasi Bisnis Jurusan Administrasi Bisnis Politeknik Negeri Sriwijaya. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

The purpose of this final report was to find out evaluation of alternatives in the purchasing decision process the printer of Canon brand. The object of this research was students DIII of Business Administration Study Program of State Polytechnic of Sriwijaya. This research was conducted to find out what the evaluation of alternatives by the consumer, as well as the percentage rate of the most dominant variable in the purchasing decision process the printer of Canon brand. Data collection was done by meaning literatures research and questionnaires, and then the data was processed using the percentage formula and the interpretation of score. There was three criteria evaluated by consumer in process of purchasing decision making of printer those were the price criteria results obtained percentage of 81.03% with score interpretation classified very strong, the brand obtained percentage of 78.09% with a score interpretation classified strong and the country of origin or product maker obtained percentage of 74.73% with score interpretation classified strong and for the purchasing decision was dominated by canon printer in accordance to support the lecture activities obtained percentage of 86.34% with score interpretation classified very strong, and for the most dominant variable was the price.

Item Type: Thesis (Other)
Uncontrolled Keywords: evaluation of alternatives, purchasing decision process.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Business Administration > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 15 Jan 2016 01:23
Last Modified: 15 Jan 2016 01:23
URI: http://eprints.polsri.ac.id/id/eprint/2420

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