NURUL MAHMUDAH, RISMA (2015) PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN WANITA DI MEDIA SOSIAL PADA TOKO VIENEY ONLINE SHOP (STUDI KASUS DI AKBID AL-SUAIBAH PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
This study aims to determine consumer perceptions of women's clothing purchasing decisions in social media (Online Shop), the study includes the dimensions of consumer perceptions and factors influencing consumer purchasing decisions. Population in this research is all student Akbid Al-Suaibah Palembang Level I, Level II, and Level III. While the number of samples used were 49 people from a total student have been shopping in Social Media is 97 people. In this study the authors used a technique Probability Sampling using simple random sampling method, where sampling of the population was randomly without regard to strata that exist in the population. From the analysis using percentage calculation result that consumer perception towards women's clothing products in social media (Online Shop) is good, because more than half of the respondents agreed with the statements contained in each of the dimensions and factors affecting consumer purchase decisions towards women's clothing sold in social media (Online Shop) is a savings of time, cost, effort, and there are discounts, free shipping, as well as models of the products sold are also more updates and rarely found in the market / store.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Customer Perception, Decision of Purchasing |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 21 Jan 2016 09:38 |
| Last Modified: | 21 Jan 2016 09:38 |
| URI: | http://eprints.polsri.ac.id/id/eprint/2438 |
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