Yuniar, Rati (2015) TUGASPERSONAL SELLING DALAM MENINGKATKAN PEROLEHAN NASABAH ASURANSI JIWA BERSAMA (AJB) BUMIPUTERA 1912 KANTOR CABANG CINDE PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Text (COVER)
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Text (BAB 1 PENDAHULUAN)
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Text (BAB II TINJAUAN PUSTAKA)
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Text (BAB III KEADAAN UMUM PERUSAHAAN)
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Text (BAB IV HASIL DAN PEMBAHASAN)
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Text (BAB V KESIMPULAN DAN SARAN)
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Text (DAFTAR PUSTAKA)
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Abstract
The final report, entitled Duties Personal Selling in improving customer Asuransi Jiwa Bersama (AJB) Bumiputera 1912. The purpose of creation of this report was to determine how the task Personal Selling. Methods of data collection on the customer Asuransi Jiwa Bersama (AJB) Bumiputera 1912 Branch Office Cinde Palembang are interviews, questionnaires, and literature, the type of data used are primary data and secondary data, while the method of analysis is the use of qualitative and quantitative analysis. In the line of duty personal selling, using stages in the selling agents that Choose and assess the prospects, approach, presentation, Handling Objections, Closing sales, and follow-up. In conducting personal selling, the agent faces several obstacles, especially in the closing stages of the sale, including a lack of control of the agencies provide appropriate solutions to prospective customers and provide a good period for prospective customers to decide on the purchase. After outlining the personal selling activities, the authors can provide suggestions that agents customer Asuransi Jiwa Bersama (AJB) Bumiputera 1912 Branch Office Cinde Palembang need to make improvements, especially in the closing stages of the seller, the agent must rely more customers understand the problem in order to provide the right solution to thecustomer.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Personal Selling, Customer Acquisition. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 23 Feb 2016 09:09 |
| Last Modified: | 23 Feb 2016 09:09 |
| URI: | http://eprints.polsri.ac.id/id/eprint/2486 |
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