PERANCANGAN WEBSITE SEBAGAI MEDIA PROMOSI DIGITAL PADA CV. ALAM WISATA PALEMBANG

Sella, Maria (2026) PERANCANGAN WEBSITE SEBAGAI MEDIA PROMOSI DIGITAL PADA CV. ALAM WISATA PALEMBANG. Diploma thesis, Politeknik Negeri Sriwijaya.

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Abstract

This study aims to dedign and avaluate a website based informatioin system as a digital promotion medium for CV. Alam Wisata Palembang. Alam Wisata Tour and Travel is a travel agency based in Palembang that actively organizes out of town trips for clients through face to face promotions and business relationships. Therefore, this study was cunduction to expand access to digital promotion. This study employs a system development approach based on the Waterfall model, Comprising the following stage Communication, Planning, Modeling, Development, Deployment. The AIDA marketing model (Attention, Interest, Desire, and Action) is also applied in this study to support information regarding marketing communication. The implementation of a payment gateway serves as an electronic payment system used as an intermediary connection the website with financial institution, enabling payment gateway transactions to be conducted securely and efficiently. The design result show that the website successfully present comprehensive information regarding the company profile, tour packages, and a testimonial gallery. Additionally, online reservation and payment gateway features were implemented to facilitate visitors in making bookings and payment through the website. The implementation of this system is expected to expand the digital reach of destination promotion, provide up to date information and enhance efficiency

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	Information Systems, Website, CV. Alam Wisata Palembang, Digital Marketing, AIDA (Attention, Interest, Desire, and Action).
Subjects:	P Language and Literature > PE English
Divisions:	English > Undergraduate Theses
Depositing User:	Pustaka Bahasa
Date Deposited:	16 Sep 2026 03:59
Last Modified:	16 Sep 2026 03:59
URI:	http://eprints.polsri.ac.id/id/eprint/25676

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