WELLANITA, TANIA (2015) PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KEMEJA PUTIH DI TOKO KARYA IBU. Other thesis, Politeknik Negeri Sriwijaya.
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Text (BAB I PENDAHULUAN)
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Text (BAB II TINJAUAN PUSTAKA)
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Text (BAB IV HASIL DAN PEMBAHASAN)
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Abstract
This report is titled “The Influence of Product and Price towards Purchasing Decision of White Shirt in Toko Karya Ibu”. The researched object of this report is Toko Karya Ibu which located at Jl. Sentot Ali Basah 16 Ilir Palembang. This report is aim to determine the influence of product and price towards purchasing decision, and the most influenced independent variable towards purchasing decision of white shirt in Toko Karya Ibu. The methods used in this report are questionnaire, observation, interview, and library research. The prior data of this research is the data of questionnaire result which distributed to 100 respondents. The result of this research show that the independents and dependent variable are having correlated. Then, the influence of product and price towards purchasing decision is in middle categorize, that is about 50%. The most influenced independent variable which influence purchasing decision is price.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Product, Price, Purchasing Decision. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 02 Mar 2016 02:35 |
| Last Modified: | 02 Mar 2016 02:35 |
| URI: | http://eprints.polsri.ac.id/id/eprint/2734 |
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