PENGARUH FEAR OF MISSING OUT DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PAKET WISATA PADA MASDI TOUR AND TRAVEL

Ethiviola, Widya (2026) PENGARUH FEAR OF MISSING OUT DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PAKET WISATA PADA MASDI TOUR AND TRAVEL. Diploma thesis, Politeknik Negeri Sriwijaya.

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Abstract

This research was motivated by the rapid development of social media and digital technology, which influences consumer behavior in making travel package purchasing decisions. Fear of Missing Out (FOMO) and Electronic Word of Mouth (e-WOM) are considered factors that may affect consumers' purchasing decisions at Masdi Tour Travel. This study aims to analyze the effect of FOMO on purchasing decisions, the effect of e-WOM on purchasing decisions, and the simultaneous effect of FOMO and e-WOM on travel package purchasing decisions at Masdi Tour Travel. The research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 111 respondents who had purchased or viewed promotional content from Masdi Tour Travel. Data analysis was conducted using validity tests, reliability tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination analysis with the assistance of SPSS software. The results indicate that FOMO does not have a significant effect on purchasing decisions, with a significance value of 0.144 (>0.05). Meanwhile, e-WOM has a positive and significant effect on purchasing decisions, with a significance value of 0.000 (<0.05). Simultaneously, FOMO and e-WOM significantly affect purchasing decisions, as indicated by an F-test significance value of 0.000 (<0.05). The coefficient of determination (R²) value of 0.536 indicates that FOMO and e-WOM explain 53.6% of the variance in purchasing decisions, while the remaining 46.4% is influenced by other factors outside this study. Keywords: Fear of Missing Out (FOMO), Electronic Word of Mouth (e-WOM), Purchasing Decision, Travel Package, Travel Agent.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Fear of Missing Out (FOMO), Electronic Word of Mouth (e-WOM), Purchasing Decision, Travel Package, Travel Agent.
Subjects: P Language and Literature > PE English
Divisions: English > Undergraduate Theses
Depositing User: Pustaka Bahasa
Date Deposited: 30 Oct 2026 03:26
Last Modified: 30 Oct 2026 03:26
URI: http://eprints.polsri.ac.id/id/eprint/27766

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