NOVI, APRIYANI (2016) PERSEPSI PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN KARTU TELKOMSEL ( Studi Kasus Pada Mahasiswa Jurusan Administrasi Bisnis POLSRI ). Other thesis, Politeknik Negeri Sriwijaya.
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Text (COVER)
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Text (BAB I PENDAHULUAN)
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Text (BAB II TINJAUAN PUSTAKA)
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Text (BAB III KEADAAN UMUM PERUSAHAAN)
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Text (BAB IV HASIL DAN PEMBAHASAN)
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Text (BAB V KESIMPULAN DAN SARAN)
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Text (DAFTAR PUSTAKA)
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Abstract
The purpose of writing this final report to find out how the perception of customers towards buying decision Telkomsel Card and to know the dimensions of perception which is the most dominant influence on the purchasing decisions of Telkomsel Card (Case Study on Student Business Administration Department State Polytechnic of Sriwijaya). Methods of data collection using questionnaires and field research through library research. The analysis data tools using a 7- dimensional perception, namely product performance, product reliability, product features, durability, suitability, ability that can be improved, and the perceived quality and purchase decisions. Dimensions of the product features are the dimensions of the lowest 54%, because the price of the features offered are not as expected by the general public and students. Dimensions of the highest dimension durability becomes 87%, due to network and rapid signal and stable both in cities and in rural areas. The most dominant dimension is the dimension of endurance for Telkomsel card always improve the quality features that are owned. PT Telkomsel should adjust the price with the quality of service features offered as well as maintaining the quality of the network up in the countryside.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | consumer perceptions , Telkomsel card users |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 19 Dec 2016 03:05 |
| Last Modified: | 19 Dec 2016 03:05 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3003 |
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