EVALUASI SALURAN DISTRIBUSI DALAM MENINGKATKAN VOLUME PENJUALAN PADA PT SINAR NIAGA SEJAHTERA (SNS) PALEMBANG

Aster, Triyani (2016) EVALUASI SALURAN DISTRIBUSI DALAM MENINGKATKAN VOLUME PENJUALAN PADA PT SINAR NIAGA SEJAHTERA (SNS) PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

The purpose of this research was to determine the distribution channels used by PT Sinar Niaga Sejahtera (SNS) in marketing their products and to determine the cost efficiency of distribution channels in order to increase sales volume. Research conducted by the author was using the case study. The method that was used the by observation, and interviews to obtain primary data and secondary data. Discussion technique was using descriptive analysis and comparison of the percentage of distribution costs and sales volume to determine the efficiency of distribution activities at PT Sinar Niaga Sejahtera (SNS). Based on the results of this study, it is concluded that PT Sinar Niaga Sejahtera (SNS) is using direct distribution channels and indirect distribution. Distribution activities conducted by PT Sinar Niaga Sejahtera (SNS) is relatively efficient, because it has low percentage. The highest percentage of 1.49% was in February, while the lowest percentage at 1.24% was in January. Thus, the author advice’s PT Sinar Niaga Sejahtera (SNS) should maintain to cooperate with institutions related to the distribution channel.

Item Type: Thesis (Other)
Uncontrolled Keywords: Distribution, efficiency
Subjects: H Social Sciences > HB Economic Theory
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 19 Dec 2016 03:05
Last Modified: 19 Dec 2016 03:05
URI: http://eprints.polsri.ac.id/id/eprint/3006

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