Ika Putri, Lestari (2016) Pengaruh Persepsi Konsumen terhadap Keputusan Pembelian Notebook Acer (Studi Kasus Mahasiswa Program Studi Sistem Informasi Universitas Bina Dharma Palembang. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
The purpose of this final report is to know perception influace on purchase decision notebook Acer. The data were collected by using survey, interview and questionnaires. The sample are 72 respondent’s who are college on information system majoring of binadharma university. The data were analyzed by using sofwere statistical product and service solution (SPSS) for windows version 11.7. The liniear regression analysis using SPSS was 0,873 or 87,35%. It proved that perception influence on purchase decision there is positive influence between customer’s perception and purchase decision of notebook Acer. The result of the study showed that the most dominated dimension of perception is with vercentage 120%.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Customer’s Perception, Purchase decison |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 22 Dec 2016 08:15 |
| Last Modified: | 22 Dec 2016 08:15 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3084 |
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