NUR RIDA, SULIHA (2016) PERSEPSI KONSUMEN DALAM PEMBELIAN DI BEBEK WARA-WIRI PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
Full text not available from this repository.Abstract
The final report to know the customer perception to purchase at the Resto Bebek Wara-Wiri Palembang. This research use seven dimensions of perception performance, service, durability, reliability, product characteristic, conformance, and result. Data analysis has used in this report are qualitative and quantitative. Base on the result can describe the customer perception to purchase at the Resto Bebek Wara-Wiri Palembang. Base on the interpretation of scores, the overall dimension of perception have been categorized high . But there are still a negative consumer response is dimension of performance, service, durability, product characteristics and compliance with specifications. Therefore the authors suggest to improve the quality of product performance by increasing the time of the serving food, increase friendly attitude to consumers, improve product quality, add special features, and provide information about the original menu
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | customer perseption, purchasing |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 12 Jan 2017 02:28 |
| Last Modified: | 12 Jan 2017 02:28 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3120 |
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