SARI, NOVITA (2016) PENGARUH KELAS TATA RIAS TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH (STUDI KASUS PADA MAHASISWI JURUSAN ADMINISTRASI BISNIS POLITEKNIK NEGERI SRIWIJAYA). Other thesis, POLITEKNIK NEGERI SRIWIJAYA.
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Abstract
The aim of this Final Report is to know the influence of beauty class towards purchasing decisions of Wardah cosmetics. The data was collected by using questionnaires with 169 samples collegian of Business Administration Department, State Polytehcnic of Sriwijaya who had joined a beauty class as respondent and library research. Data analysis technique which was used Pearson correlation coefficient and determination coefficient to know how much the influence of beauty class towards purchasing decisions of Wardah cosmetics. The results that was gotten were correlation coefficient value was 0,51 and determination coefficient value was 26,01%. So, the influence of beauty class toward purchasing decisions of Wardah cosmetics was only 26,01% and 73,99% were influenced by another factor who wasn’t researched. Therefore, the coorperation not only used a beauty class for increased sales, but must use another promotion which can give a contribution towards purchasing desicions of Wardah cosmetics.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Bauran Promosi, Kelas Tata Rias dan Keputusan Pembelian |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 18 Jan 2017 04:00 |
| Last Modified: | 18 Jan 2017 04:00 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3190 |
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