M., SONY DWI PUTRA (2016) TINGKAT KEPUASAN PELANGGAN TERHADAP KUALITAS PELAYANAN CV. TRI BHARATA PALEMBANG. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.
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Abstract
The purpose of this research was to know the grade of customer satisfaction toward service quality that was given by CV Tri Bharata Palembang. The benefit of this research was CV Tri Bharata can find out how customers’s assessment about the service quality that was given by CV Tri Bharata. The data of this research were obtained from questionnaires and direct interview with related parties. The research used qualitative and quantitative methods. The data of questionnaires result were measured by Likert Scale and calculated by score interpretation. Based on the result of fifth dimension calculation that was used to measure the grade of customer satisfaction, in Responsiveness got the highest result. However, in Tangibles dimension got the lowest result. From the fifth dimension of service quality which have been examined, actually they got the high result, but the percentage that have got still in low clasified category from high category. Therefore, the percentage that have got should be increased maximally by CV Tri Bharata so they can get the high ratings from the their customer.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Kepuasan Pelanggan, Kualitas Pelayanan |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 19 Jan 2017 08:09 |
| Last Modified: | 19 Jan 2017 08:09 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3203 |
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