SOFIANTI, ETY (2016) TINGKAT KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN PADA MINIMARKET MUTIARA INDAH PALEMBANG. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.
Full text not available from this repository.Abstract
This final report conclude to determine the level of customer satisfaction whom service quality at Minimarket Mutiara Indah Palembang, the purpose to determine how percentage level of customer satisfaction at Minimarket Mutiara Indah Palembang and to determine what kind of service quality dimension which had dominant. Collected data had used quesioner with the respond 60 people and The Techinc of collected sample used Non Probability Sampling with Accidental Sampling method. Based on the result known that average percentage from every dimension were Tangible dimension was 65,1 %, Reability dimension was 74%, Responsiveness dimension was 79,8 %, Assurance dimension was 74,2 % and Empathy dimension was 75,6%. So dimension whom has dominant at Minimarket Mutiara Indah Palembang was Responsiveness dimension with 79,8% to “The Fast of employee to find product which customer will”. In Other hand to lowest was Tangible dimenstion with 65,1% to “Parking area available” . Therefore, its better if the coorporate add their parking area, in order their customers can feel comfort to park when they shopping in Minimarket Mutiara Indah.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Level of satisfaction, Service quality |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 19 Jan 2017 10:18 |
| Last Modified: | 19 Jan 2017 10:18 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3207 |
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