TINJAUAN TERHADAP STRATEGI PROMOSI PENJUALAN MOBIL FORD PADA PT CITRA ABADI INDAH CEMERLANG PALEMBANG

AGUSTINA, HERWANI (2015) TINJAUAN TERHADAP STRATEGI PROMOSI PENJUALAN MOBIL FORD PADA PT CITRA ABADI INDAH CEMERLANG PALEMBANG. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.

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Abstract

The purpose of this final report is to review sales promotion strategies undertaken by PT Citra Abadi Indah Cemerlang Palembang in increasing sales of motorcycles. Techniques used in collecting the data is the field research and library research. The analyzed data is promotion strategies include: newspapers, coupons, customer service, banner, website, exhibition. The authors found that PT Citra Abadi Indah Cemerlang Palembang for more effective promotional strategies that have been made such as adding a marketing force and add special training.

Item Type: Thesis (Other)
Uncontrolled Keywords: Strategi Promosi Penjualan
Subjects: H Social Sciences > HB Economic Theory
Divisions: Business Administration > Undergraduate Theses
Depositing User: Mrs Trisni Handayani
Date Deposited: 06 Feb 2017 02:05
Last Modified: 06 Feb 2017 02:05
URI: http://eprints.polsri.ac.id/id/eprint/3278

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