PROMOTING PEMPEK AS PALEMBANG TRADITIONAL FOOD : A VIDEO DESIGN

ANUGRAINI, SRI RACHMA (2018) PROMOTING PEMPEK AS PALEMBANG TRADITIONAL FOOD : A VIDEO DESIGN. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.

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Abstract

Pempek is one of Palembang traditional foods. It is the first food that will come in on tourists’ mind when someone mentions about Palembang. However, the promotion of pempek to international or wider range is less. It needed a medium to provide more information about pempek in order to make the foreigner and those who want to know more about it are easier to get the information. The medium is video. A video has power as a tool for promotion. The purpose of this final report is to find out how to design a video to promote Pempek as Palembang traditional food and to show the information conveyed by the video. The writer used the modification of research and development by Sukmadinata. The writer collected the data by doing interview and documentation. In limited field testing, the result showed that scripts and contents of video should be revised and it must be fixed. In wilder field testing, videos were still getting in little comments and suggestions. The final report product was conducted based on the limited and wider testing. I concluded that video can be used to promote and give more information about pempek as Palembang traditional food. The writer suggests the readers to develop the video and to keep the typical taste of pempek.

Item Type: Thesis (Other)
Uncontrolled Keywords: Design, Video, Promotion, Palembang Tradisional Food
Subjects: P Language and Literature > PE English
Divisions: English > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 02 Dec 2019 09:05
Last Modified: 02 Dec 2019 09:05
URI: http://eprints.polsri.ac.id/id/eprint/6245

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